Let’s Talk About THAT Dior Ad…

Could this be Dior’s greatest marketing ploy to date?

You know the name.

You know the face.

You know the song.

And now you know the brand and its product.

Congratulations, Dior. A gold star for effort and buckets of gold reserves in the bank as a result of this masterpiece of advertising.

I must not tell a lie; I was making my Sunday commute to work when my mother sent me a frantic, hysterical text message excitedly telling me of how she had just witnessed this advert for the first time way, way back in that glorious month of August. And do you know what was the most astonishing aspect of this tale? Mi madre was able to recall EVERY SINGLE MINUSCULE DETAIL about this two minutes of sheer brilliance. This is from a woman who constantly walks into rooms and forgets why she is even there to begin with. That’s how you know you’ve done a commendable job of advertising.

I must not tell another lie; as soon as I read my mother’s (rather hilarious) texts, I immediately made a pit-stop at YouTube and went on the search for the Holy Grail of advertising. And this one minute forty-five second advert turned into fifteen minutes of ogling the startlingly handsome Mr. Pattinson.

From the very first glimpse of his casual lounging on a rooftop in the blazing sun to that final smouldering glare into my soul, I was sold. And don’t even get me started on the smoking (fully-dressed) in the bathtub. By gad. Gee golly. Holy heart failure, Batman! A round of applause to the stylists on the set, without whom none of this seething gorgeousness would undeniably be possible. Mod suits galore!

But of course, this advertisement would not be so brilliant without the magnificent song styling of Led Zeppelin and the fabulously rocking ‘Whole Lotta Love’. It just completes the package in a way that no other song ever could. Perfection, perfection, perfection.

To conclude, I want to address all the men of the world and say…go out and purchase some Dior Homme. If it makes you even half as alluring as Sir Pattinson, it will be money well spent.

-Niamhy xx